Adam Ash

Your daily entertainment scout. Whatever is happening out there, you'll find the best writing about it in here.

Friday, October 28, 2005

A lot of people read blogs at work

Today's AdAge.com reports that in 2005 U.S. workers will waste the equivalent of 551,000 years reading blogs.

According to the article: "About 35 million workers -- one in four people in the labor force -- visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them."

Employees this year will spend 4.8 billion work hours reading and posting to blogs. They estimate that everyday workers "essentially take a daily 40-minute blog break."

The article quotes Blogads founder Henry Copeland who said, " Traffic rockets at 8 a.m. EST, peaks at 5 p.m. EST and then slides downward until L.A. leaves the office. You see the same thing in the collapse of traffic on weekends. … Bottom line: At work, people can't watch TV or prop up their feet and read a newspaper, but they sure do read blogs."

Technorati , the major blog search engine, tracks 19.6 million blogs.

Ad Age reports the number of blogs has doubled about every five months for the past three years. "If that growth were to continue, all 6.7 billion people on the planet will have a blog by April 2009."

YOU'RE PROBABLY reading my blog at work now. Thank you. I trust it gives you a good break in your day. As well as entertain, educate, and amuse you. See you tomorrow again.

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