Weird World: The Chinese get serious about building a better bra

BAGUALING, China - The Chinese are intent on building a better bra. There's now a degree in bra studies at Hong Kong's Polytechnic University. And China's biggest lingerie manufacturer, Top Form, has a bra lab at its factory. The company makes more than 60 million bras a year for well-known labels like Victoria's Secret, Playtex and Maidenform.

The Wall Street Journal reports Top Form has been experimenting with various types of padding to give the bust a boost. They've tried air, but like tires it was prone to flats. Oil-filled pads were too expensive and heavy. Now, the company is trying a filling made from a thin type of fiberfill, the stuffing used in ski parkas.