World-shattering celebrity shock of all time: rapper changes his name -- again

In case you missed it, P Diddy has changed his name again - to Diddy. The rapper, previously known as Sean Combs, Puff Daddy, Puffy, and P Diddy, now believes the P in his name alienates his fans. According to the Mirror he said: "We're going to keep Diddy. The 'P' was getting between me and the fans. You have to be close to your fans, you can't be 'too cool for school'. They have to be able to connect with you. I was doing a concert and half the crowd were chanting 'P Diddy' and the other half were yelling 'Diddy'. It was confusing."
OHMIGOD. Why doesn't he just call himself "Fuckface Full O'Crap" and be done with it?