Adam Ash

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Friday, August 11, 2006

How come the Eagles have the #1 selling US album of all time?

How did The Eagles claim the No.1 album of all-time? – by Michael Booth (from The Denver Post)

Quick, who's got the best-selling music album of all time?

The Beatles, right? "The White Album," no doubt, or "Sgt. Pepper's," or one of the hits collections.

No? Hmmm. Gotta be Elvis, then.

Wait, wait, don't say it it must be the Stones.

U2? The Police? Who was bigger than any of those?

The Eagles and their little pop masterpieces, that's who. The "top this" distinction of the most copies of one album title ever sold in the United States -- 29 million and counting -- belongs to "The Eagles: Their Greatest Hits 1971-1975."

And that compilation doesn't even contain "Hotel California," an iconic song from that era of rock history. No, it's 29 million copies of the "Tequila Sunrise" sound over 30 years of sales, the hits album featuring the carefully honed soft rock of "Peaceful Easy Feeling" and "Lyin' Eyes."

The collective rock wisdom of America finds it hard to take it easy on this sore point. Yes, the Eagles perfected a California vibe that soothed the nation in the mid-1970s.

But really. "Witchy Woman"?

What would the aging adolescent snobs in the "High Fidelity" record shop say?

"That's just insane," spluttered Paul Green, founder of the School of Rock in Philadelphia. "That must have been a lot of people buying it for a penny from that record club in TV Guide," he said with a laugh. "Being a philosophy graduate, I'd have to call that an 'argument ad populum.' It's ponderous, to say the least."

"That's just not right," echoed Steve Waksman, a professor of music at Smith College and a longtime rock music collector. Acknowledging himself to be a purist when it comes to "albums," Waksman argues that hits collections don't deserve to be on top of the sales list, which was compiled by the Recording Industry Association of America -- better to purchase "Hotel California" from 1976, with its grittier vision of success and a consistent sound reflecting the band's creative peak.

"Still, there's no shame in owning it," Waksman said, perhaps realizing 29 million people make a good-sized lynch mob. "To me it's always more interesting to think about why people like something, rather than dismiss it out of hand."

So what exactly is it about "71-75" that propelled it slowly but surely past Michael Jackson's "Thriller" (27 million, No. 2 all-time), "Led Zeppelin IV" (23 million, No. 3), Pink Floyd's "The Wall" (23 million, No. 4) and AC/DC's "Back in Black" (21 million, No. 5)?

Why are the Beatles, who have sold more from their complete album catalogue than any other act in history, stuck at No. 9 on the single-album list with "The Beatles"?

Why does Elvis not show up until No. 117, with his Christmas album, for crying out loud?

What in Mick Jagger's name is Billy Joel doing with his greatest hits at No. 6 all-time, at 21 million copies? How did the "My Bodyguard" soundtrack wind up at No. 12? Whatever happened to Hootie & the Blowfish? Did the 16 million copies of "Cracked Rear View" (No. 16) fall on them?

And will any current artist ever climb those heights to take the Eagles to the limit?

The Eagles sold 18 million copies of the hits album in the first 18 months after release, in February 1976. Not all the songs were huge radio hits, a fact industry observers call the "huh?" factor. "Peaceful Easy Feeling" peaked at No. 22 on the Billboard chart, "Take It Easy" at No. 12, "Witchy Woman" at No. 9.

Don Henley has an answer.

"I think it's a deceptively simple equation: Well-crafted, well-played songs with memorable melodies and decent lyrics," said the ex-Eagle who has enjoyed a huge solo career. "Easier said than done, especially these days."

Another explanation is that America loves rock and country -- especially country, Waksman said. There are many more country music stations than classic rock stations these days. The top 20 all-time album list is heavily populated by such crossover country as Garth Brooks and Shania Twain, Waksman noted.

"Rock and country are the common denominators on the list, and with the Eagles you have both of that going on," Waksman said. "The early Eagles in particular were a real hybrid, with folk, rock, country and singer-songwriter elements. They made that mix in a very distinctive way, and that can appeal to a broad base of listeners."

Waksman credits two other factors: The Eagles' rarely-matched vocal harmonies, and catchy pop hooks in the songs. "That was calculated on their part," he said, "but that doesn't make it any less effective."

Admirers and neutral observers alike also point to the band's mythology, whether conscious or spontaneous. The band members' pictures appeared on only one album cover -- 1973's "Desperado." Though the Eagles have enjoyed multiple reunion and farewell tours, and leaders Don Henley and Glenn Frey have had their share of the media spotlight, they're not in the constant tabloid high beams focused on Jagger, Jackson or any of the Beatles.

"They haven't been on the cover of People talking about addiction or divorce," said one marketer who has worked with the Eagles. "There's a mystique there."

The Western iconography helps, too, Waksman said. The hits cover features an arid animal skull; their second album was "Desperado"; their third "On the Border." They shared the California sound with Jackson Browne, Linda Ronstadt and Neil Young.

"They were living an alternative lifestyle that didn't contradict their desire to go for the gold," Waksman said. "They were hippies, but they weren't San Francisco hippies. They were laid back in a different way."

America is dominated by people who are country or think they're country, Green said. "Once you get outside of the cities, it's Texarkana," he said. "I'm actually surprised Shania's not closer to No. 1. The biggest tour this year is Tim McGraw."

Once people start looking at the list, they find all kinds of patterns. (Go to riaa.com/gp/bestsellers/topalbums.asp).

"I was surprised by a lot of what I found there," Waksman said.

Disappointed as he is by the presence of Billy Joel ("he represents pop at its most mundane"), Waksman actually believes the top 20 list "rocks harder" than he would have guessed. With Zeppelin in an admirable No. 3 spot, followed quickly by Floyd, AC/DC, Boston, Guns 'N Roses, Santana and Springsteen, "It's great for hard rock to be up that high."

Ironically, Waksman said, the list puts the lie to the heavy metal "counterculture."

"Clearly by this list it's not counterculture. There's nothing non-mainstream about it."

Many rock industry observers believe the Eagles, Jackson, Led Zeppelin and the others at the top of the list are safe from future assaults by contemporary artists. Albums simply aren't selling in the mass volumes of the previous three decades; these days, the No. 1 album in a given year usually sells 5 million or 6 million copies.

FM radio is now divided into narrower niches, and many music fans download only the singles they want from a popular new release. Wired magazine editor Chris Anderson argues in his new book, "The Long Tail," that so-called blockbusters in many fields, from music to movies, are a thing of the past.

Anderson traces the peak of music sales to the late 1990s and record-setting boy bands like 'NSync: "Twenty one of the all-time top 100 albums were released in the five-year period between 1996 and 2000," Anderson writes.

US Top Sellers
1. Their Greatest Hits 1971-1975 – The Eagles, 29m
2. Thriller -- Michael Jackson, 27m
3. Led Zeppelin IV, 23m
4. The Wall – Pink Floyd, 23m
5. Greatest Hits, Volumes I & II – Billy Joel, 21m
6. Back In Black – AC/DC, 21m
7. Double Live -- Garth Brooks, 20m
8. Come On Over -- Shania Twain, 20m
9. The Beatles, 19m
10.Rumours – Fleetwood Mac, 19m

Worldwide Top Sellers
1. Thriller -- Michael Jackson
2. Over 50m sold: Ayer, Hoy, Siempre – Raphael
3. Over 40m sold (alphabetical): Back In Black – AC/DC, Their Greatest Hits 1971-1975 – The Eagles; Led Zeppelin IV; The Bodyguard – Whitney Houston; The Dark Side Of The Moon – Pink Floyd; Come On Over – Shania Twain
4. Over 30m sold (alphabetical): II -- Boyz II Men; Sgt. Pepper’s Lonely Hearts Club Band, The White Album, 1 – The Beatles; Saturday Night Fever (soundtrack) – The Bee Gees; Falling Into You & Let’s Talk About Love – Celine Dion; Rumours – Fleetwood Mac; Titanic (soundtrack) – James Horner; Bat Out Of Hell – Meatloaf; Millennium – Backstreet Boys; Jagged Little Pill – Alanis Morissette; Dangerous – Michael Jackson; The Wall – Pink Floyd

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