Why would anyone want to read what you're writing?

M.J. Rose thinks about buzz-worthy books. "The next thing we need to ask ourselves is how many other books are there that are an awful lot like the one we're writing? Is it original at all? Now before everyone writes in to remind us that publishers/editors are actually asking for the next DaVinci Code and the next The Lovely Bones and seem to want cookie cutter books, they don't really. They just are publishers/editors. If they knew exactly what the next big thing was they'd be the writers. So even though they ask for more of what's selling, we can't write cookie cutter books. They aren't the ones that get the buzz. They can only be the next same books and while they can get some sales they will not soar. They won't get buzz. So what will? This is overly simplistic, but what will is a book that's about something big. The Lovely Bones, The DaVinci Code. Cold Mountain and Interview with a Vampire, to name just a few. Each is ABOUT something big. And like them or not, each resonates emotionally and intellectually on several levels. Cold Mountain is a love story. And a story about war. And it's a rewrite of a the Odyssey. And it draws on archetypes. It's big. It's actually quite rare for an ordinary book to be a big seller. The thing is, lately - everyone is trying to figure what advertising to do, where to get word of mouth, how to the get the book on the front table, instead of asking the big question - is this book big enough?"