Beyond blogs: podcasts

"From a sofa in the basement of their friend Dave's mom's house, Brad and Other Brad, sock-footed pioneers in the latest technology revolution, are recording "Why Fish," their weekly show. Clutching a microphone and leaning over a laptop, they praise the beauty of the Red River, and plug an upcoming interview with a top-ranked professional walleye fisherman. Their show, mostly ad-libbed, is a podcast, a kind of recording that, thanks to a technology barely six months old, anyone can make on a computer and then post to a Web site, where it can be downloaded to an iPod to be played at the listener's leisure." Invented by MTV jockey Adam Currie, podcasts take to your air space. The full story.