He may be a rich asshole, but he sure sounds like a big asshole

Rap mogul Sean ‘P. Diddy’ Combs has unveiled his new stage moniker - he wants to be called just Diddy. Combs - who changed his name from Puff Daddy and Puffy before adopting the name P. Diddy in 2001 - announced his moniker change in New York City yesterday. He tells MTV News, "It’s five letters, one word. The name is changed. We made it simpler. We removed the P. The P was getting in between us. We’re entering the age of Diddy. A lot of my peeps in music been calling me Diddy, so it’s not a drastic change for them. But people around the world didn’t know what to call me. We was at Madison Square Garden rocking with Jay-Z. The last time I was there, half the crowd was chanting ‘P Diddy’, half the crowd chanting ‘Diddy’. We gonna stop the confusion. ‘Diddy. Diddy, Diddy!’ Simple. To the point and it sounds strong. It sounds like something is about to happen. It sounds like something is about to go down in history." Combs plans a special "unveiling of Diddy" ceremony when he hosts the MTV Video Music Awards in Miami on August 28. He adds, "You gonna see that in the entrance. You gonna see that swagger. You gonna see how I’m gonna navigate you through the journey."

WHAT ACCOUNTS for this degree of self-importance in some people? Maybe it can only happen in America; this is where the cult of the individual ends, in an asshole as big as the Ritz. Mr. Diddlehead has as little to do with history as Jude Law's nanny. On the other hand, I may be nothing but a sourpuss.